Suja Juice Campaign

Suja believes healthiness is the root of all happiness.  Suja means long, beautiful life, which allows the company to reach the individuals who want that healthy and organic way of living.  Quality and taste is a huge part in grabbing one’s attention about the product, whether one sees the product in the store or in an ad.  They want their customers to think about living that healthy lifestyle.  The colors were used to represent Suja’s bright and colorful aesthetic.  Fruits and vegetables were chosen based on the ingredients and made into the shape of the bottle to express that it’s as healthy on the outside as it is tasty on the inside.